Essential Online Marketing Tools to Build Your Brand

February 3rd, 2021

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Essential Online Marketing Tools to Build Your Brand

For authors and entrepreneurs alike, the internet is the single greatest window to your audience. As time passes, this will only grow truer. It’s essential to build an online platform, but we know this can be intimidating. Luckily, you can create a professional brand without degrees in graphic design or marketing.

Here are five tools you can find online now to help you build your brand:

#1 – Canva.com

Canva is a great website to help you create almost anything you might need. With a free account, you have access to an intuitive design program, stock images, style elements, design templates, and more. The true value of Canva comes from its versatility. Use it to design book covers, social media posts, website banners, and even logos.

Along with this, there is a paid version that we at The Book Break recommend. It increases the available features, such as an image background remover, and unlocks the full breadth of stock images and vector elements. That being said, the free version has plenty of tools to help you polish your platform.

#2 – Color.Adobe.com

Whether or not you have an Adobe account or are familiar with their interfaces, their Adobe Color website is a great tool for designing a color palate. When working with color in a brand, it’s important to know the CMYK, RGB, and hex codes for all of your color schemes in order to maintain consistency.

Adobe Color offers the ability to customize palates based on monochromatic, triad, complementary, custom, and other color schemes. Play around with them and find something that truly works for you. Then, save these palates and use them to maintain your stylish, consistent, on-brand platforms.

#3 – Google Fonts

A great way to increase brand recognition is by choosing two or three unique fonts that represent the message of your brand and using them consistently. Oftentimes, the pre-downloaded ones on your computer are either overused or simply are not what you’re looking for. Luckily, Google offers a wide array of free fonts for you to choose from.

Search based on category, font family, language, and more. You can also manipulate the example text, size, and font-weight. This tool is handy for logo design, social media graphics, websites, and more.

Remember that these are simply tools. Your best bet for professional and engaging digital marketing is to know your audience, your genre, and your brand. For more advice on branding, check out these classes taught by The Book Break’s very own Melissa Dalton Martinez.